For the record: I'm not an expert. I'm not a professional. I'm not even willing to say I'm particularly good at it, considering my blog is pretty lonely on this website floating in the ether of the vasty nothingness of the internet.
My blog is blank! What do I do?
A friend of mine has expressed an interest in starting a blog, and the first issue he ran into was "what do I blog about?"
This seems to be a pretty common problem, if the dozen lists of "things to blog about!" I just found on Google are any indicator. But here's a funny thing: the process by which I might choose something to blog about is the same as my process for choosing what to write poetry about.
1. It needs to be something I feel strongly about.
If I don't have an opinion about my subject, then my posts will be bland and dry, no fun to write and certainly no fun to read.
2. It needs to be something I know stuff about.
If I'm just guessing or stabbing in the dark, I'm going to either come up with a really interesting (and inaccurate) blog about me guessing random stuff or I'm going to run out of things to say.
3. It needs to be something broad enough that I can narrow it in multiple directions.
This is a little more complicated, but here's the gist of it: The broader a topic is, the more freedom I have inside that subject. The box is big enough that I can boogie without being worried about crossing a line or crashing into a wall. This also helps with the concept of not running out of things to say, because if you can approach your topic from many angles, then it's far less likely you're going to open up your blog after the first dozen posts and find you've already covered everything you want to say.
4. It needs to be something you can present in a unique way.
This is hard, but there's a kernel of fun here. What makes my blog different from the other blogs on the same topic? I write about reading, but what if I write about reading... on the road? Or write about reading while using gardening or booking analogies? (Bonus points for recipes or botanical tips on the way!)
If starting a blog is something you're interested in, I would love to hear what your ideas are! Post them in the comments below, or shoot me an email at firstname.lastname@example.org. I look forward to seeing what you have in mind!